By Bruno Samora, Chief Product Officer at Matera
Pix has been a game-changer in the payments world, and Tap-to-Pay Pix is another step toward integrating technology with security and simplicity.
Since the launch of Pix, Brazil has undergone a profound transformation in payment methods. Its speed and convenience have benefited both consumers and businesses. Now, starting February 28, 2025, Tap-to-Pay Pix will become fully available to Brazilians, marking yet another milestone in this journey of innovation.
This new feature, which leverages Near Field Communication (NFC) technology, promises to be even simpler and more efficient. Users will be able to make payments by simply bringing their devices—such as smartphones or wearables—close to a compatible terminal.
Speed and Convenience
In a fast-paced world, eliminating the need to open apps, scan QR codes, or enter passwords is a major leap forward in user experience. With Tap-to-Pay Pix, users simply bring their device close to a terminal, and the transaction is completed within seconds.
Expanded Accessibility
This innovation also broadens Pix’s reach. Imagine paying for public transportation or vending machines by simply tapping your phone. Tap-to-Pay Pix removes friction, making the technology more inclusive, especially for those unfamiliar with current digital payment methods. Since users no longer need to open their banking app to complete a transaction, payments become even more seamless.
Enhanced Security
NFC technology is already widely used and recognized for its security, powering payment systems around the world. With Tap-to-Pay Pix, Brazil’s Central Bank is strengthening these security measures to ensure user confidence and trust.
Impact on Businesses and Consumers
For businesses, particularly in-store retail, Tap-to-Pay Pix is an opportunity for modernization. By integrating with existing payment terminals, it reduces operational costs and improves cash flow, as funds settle instantly into business accounts.
For consumers, the experience is faster, easier, and more intuitive, meeting the ever-growing expectations for digital convenience.
A Milestone in Brazil’s Financial Innovation
Tap-to-Pay Pix isn’t just an upgrade—it’s the next chapter in a revolution that began in 2020. Brazil continues to position itself as a global leader in financial innovation, with the Central Bank not only responding to modern demands but anticipating future trends.
The future is here. In fact, it’s already in the palm of your hand—waiting to be tapped.